Week 2 - MBA 6601 - Ascend Your Start-Up

Ascend Your Start-Up

In order to push your business even father than you ever imagined, you may have to sacrifice time and money at the beginning. People may not understand what your dream and goals are, but having a clear vision of your goals and keeping everything in perspective and at the forefront, as well as knowing exactly what you want to accomplish, will help you get there. It does not matter that other people understand you as long as you know where you are going and have a set plan for how to get there. 

One of the most important and fundamental things when starting up a business, is always keeping sight of your "why." Why do you want what you want? How can you better plan for and understand what your why is? Having a very clear understanding of why you are trying to launch a new business will help guide every aspect of your planning and keep you motivated to continue on when there are bumps in the road.

Another important aspect of planning is branding. It is important to give your brand a 'seat at the table' while you are discovering it. Most importantly your brand is how others perceive you, so it is very important to keep that in mind. A brand is composed of different parts of who you are, your core values, ideas, beliefs values. Even more importantly, your brand is a direct reflection of your "why." Carefully planning for what your brand will be is of upmost importance as well. 


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