Week 3 - MBA 6601 - Helen Yu Interview

Helen Yu, author of Ascend Your Start-up, did an interview for my marketing class and it was both interesting and informative. It was nice to be able to put a face to the book. Now in reading her book, I feel like I am hearing it from her and I have a better connection with the author. She highlighted a lot of important aspects of marketing and entrepreneurship that I found to mitigate a lot of my fears and questions surrounding business start-ups. 

Some of the things that lead her to entrepreneurship were curiosity, failure, rejection, and learning agility. She confirmed for me my own thoughts that using some of your 'downfalls' can be beneficial in leading you into a business. Learning from the rejection and the failures can be great teachers. Being able to dive into and learn new things serves you well in a business start-up. 

She was an accountant and financial analyst and then learned coding. Being multifaceted in many different areas can bring a lot of benefits to business. I bet she is able to use things from all of her career disciplines in her business every day. Knowing that you are able to utilize the knowledge that you are gaining from putting in the extra effort to learn new things and grow, is a great motivator for seeking out those new learning opportunities or getting that next certification or degree. Through the extra learning and training, I think you truly discover your likes and dislikes and how you can challenge yourself to grow and create new endeavors that you maybe wouldn't have tried before. 

She states that when developing your brand it is important to remember that the brand comes from you. It comes from your values, core beliefs, and your why. I think without having a good grasp on who you are it would certainly be difficult to design a brand since it is so closely based on who you are. She also states that it is important to consider your brands extension and the impact of your brand to determine long term success. Some other necessities for entrepreneurship are strong communication skills and increasing social media presence to expand your network. Social media is unfortunately a necessary evil in building business in many cases. Interacting on a social media platform in small increments like an hour a day can have a great impact on increasing contacts and expanding your network. 



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