Week 1 - MBA 6601 - What is Guerrilla Marketing?

Understanding that Guerrilla Marketing is an ongoing process is essential to being an effective marketer. There is no beginning, middle, and end to Guerrilla marketing. Rather, there is a beginning and middle without an ending point, because the marketing is ever evolving and ongoing. If one is effectively marketing there will be no end. 

When focusing on marketing strategies it is important that those strategies are not only tailored to reeling in new customers, but also to serving the needs and continuing to captivate current customers. Existing customers deserve consistent follow-up. Over half of the marketing time should be spent on existing customers. Overall, good marketing is about helping the customer, new or existing, achieve their goals.

Marketing at its core is an art form. Being imaginative and presenting an experience, by showing rather than telling customers, will meet their needs much more effectively. The bottom line in marketing is that you are running a business and within a business it is expected that you will turn a profit, but this conventional goal must be fulfilled with the most unconventional methods.

Hitting a goal can be done with a tried and true set of skills. Initially it will be necessary to try out different weapons. While a lot of those weapons will fail to help you reach the customers goal, eventually your will narrow down your weapons and have a tailored approach that gets you the results both you and the customer desire. 

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