Week 5 - MBA 6601 - Google Ads Campaign

My Google Ads campaign is for a local author friend of mine who released a book in November of last year. He is not big on marketing, actually hates it, so the stars aligned that I just happened to be in this class and needed a campaign. Previous to this campaign the only marketing he has done was a short Facebook ad run. There was no strategy or devised plan behind it, he just wanted to see what hits he would get off of the Facebook ad. The add did not prove to be very productive and that was a little discouraging. So my thought was, if I am spending fifty dollars what better way to spend it than on a friend.

I did not know anything about Google Ads prior to this, but I found starting a campaign pretty easy. Setting the budget was straight forward. Adding images was a pretty easy process and it was made easier by also not having to worry about copyrights. The author did a good job providing me with photos. Google Ads also walked through the process of writing the ads pretty well with the different lines for adding titles and descriptions. I think the hardest part of writing the ads was coming up with content. I was able to take some descriptions from the book and edit the title lines and I think the ads came together nicely in the end. 

I do like following the ad campaign from the app. The app provides a nice condensed version of the ad campaign and is very straight forward and user friendly (see image above). On the main screen when launching the app is the running tally of impressions, clicks, and costs. Having the most important information on the main page is great, so if I just have a second to glance at it, I can see all the pertinent stuff really quickly. Overall I am really liking the experience with Google Ads and look forward to sharing more about my specific campaign and what I am promoting.

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