Week 8 - MBA 6601 - Ad Campaign Reflection

 Overall, I feel like my ad campaign was successful in teaching me a lot of things. I had no interaction with Google Ads prior to this course. Now I feel like I could run an Ad Campaign with little difficulty. Tailoring it to turn profits may take some more time, but I feel like overall I was pretty successful. I'm not sure how many impressions and clicks people usually get in 10 days, but I was happy with the amount I received.

Above is the final count. I ended up spending $45.05 in total. Over 61,000 impressions and that got me a total of 152 clicks on my ads. I initially had a $7 a day limit set because of the slow start with clicks in the first 24 hours but when it began to pick up that is when I backed off to the $5 a day that my professor suggested. It is pretty impressive how fast the price ads up when the clicks start rolling in. 

I did find the app helpful in keeping an eye on things. It is very user friendly. You can easily change any of the keyword themes or quickly mark and save words as negative keyword themes, so I liked that feature. The only thing I found difficult was putting a time limit on the campaign. I ended up setting a reminder in my calendar for when to stop the ad campaign, because I never did figure it out. Going forward I would definitely figure that out, because I am sure when being wrapped up in a business start up, with all the distractions it would be easy to forget to stop or pause a campaign. Forgetting to stop it would mean continued fees would incur and that would definitely not be a good thing if you were on a set budget. 

One additional thing I would try going forward is the addition of more ad descriptions. I feel like I did a pretty good job describing the book and giving Google Ads decent content to run. I think making some changes or coming up with new ads could have been beneficial. 


Comments

Post a Comment

Popular posts from this blog

Week 7 - MBA 6601 - Strategy

Image
When you are aligning your strategy with process and measurement, accountability and alignment become two of your best traits. A properly aligned strategy can be effectively executed. Without the alignment there is no way to execute a plan time after time to produce results. Accountability is simply making sure that people deliver on what they said they would do. This is where it becomes important that everyone knows what their job is and what they are responsible for so they can complete their designated tasks and no part is left behind. All tasks are important and must be completed as a whole to execute the strategy. Designing your strategy comes from focusing on what you are best at. So take a step back and think about what your company does really, really well. You will never be the best in every category, but you can certainly be the best at one thing and overwhelmingly known for it. Recognize what your best strengths are and then design your vision and strategy around it.  W...
Read more

Week 8 - MBA 6601 - Goals and Cultural Collaboration

Image
Where does the whole process lead? To the global stage. In order to make it, you have to comprise a competent team that will get you there. Then you cannot leave your team behind, but rather you must take them with you. But do know that it is not all about your team. It is also about your customers. Ultimately, it is your customers who built your business by investing in your products and services, so take your customers with you to. Learn about your customers. Know the ins and out of your customers, what they want and need from you. In every aspect of your business you should ensure clarity and efficiency in each of your core practices. Implementing things that are important to your team and keep everyone in sync and on board with a shared and common goal. Help them to believe in what you are doing. By involving all of your staff and customers, you will attain your goal at a much faster pace.  Bringing everyone along with you can be accomplished through the implementation of cult...
Read more